Plastic Fingered

7 05 2009

Walking down Oxford Street yesterday i was confronted by two men holding huge inflatable fingers, giving away bloodied, plastic pointers.

On each giant finger was a web address.

Later that day i clicked on the site – a plain white page – brilliant!   What will come next?

  • A teaser campaign over the coming days?  
  • A media splash?  
  • Free gifts for all those with a finger?

Today, fuelled with curiosity, my excited fingers tapped out a slightly different address to the one i thought i’d seen –

“No finger needed! – CornerTape… Absolutely brilliant at helping you to joint tiles like a pro”

These guys were stealth-promoting a Norwegian tape company!  Spreading a buzz about a product that allows you to mastic your bathroom tiles without using a damp finger.  On the site are a list of “Demo Days” where i can watch the product in action – including such cutting-edge locations as ‘Denvale Trade Park’ or the North Circular’s ‘Deacon Estate’.

I’m not sure what’s worse – the fact that they had guys giving out plastic fingers on Oxford Street (the least likely place to find anyone remotely interested) or that i’m actually choosing this as my first trend-spotting subject.

I think this blog is over before it began.

HºtИât ☹

☝fingers and thumbs☟☝fingers and thumbs☟