Choose What You Read

8 05 2009

Earlier this week, outside Liverpool Street, 2 girls and 1 guy were proffering free reading material for the passing commuters.

Granted – nothing new in that – not exactly a HotSpot when you consider how many “free paper” calls you deflect each afternoon on the way to the tube.  But these guys weren’t giving out the London Lite – they were offering books!

Choose What You Read - Liverpool Street

Choose What You Read - Liverpool Street

Proper books – with pages and everything!  Free!  A little present to read on your way home – and when you’re finished – to return to them to be read by someone else on their journey homeward! 

CWYR is the – “reaction to the tonnes of free newspapers dished out and thrown away every day.”

With their books stacked high in wheelie bags, these culture monkeys rock up to a London station, lay out the goods and wait for passers-by to pick one up.  

It’s a traveling library with no late fees, losable membership cards or dusty librarians!  
Admittedly there’s a smaller selection of books – but with a drop-off box at the Curzon Soho and more planned for the future – i can see CWYR really taking off – especially as there’s a growing band of Londoners beginning to rally against the freepapers thrust upon them each day.

If you don’t wish to partake in the freepaper celeb-fest and shoulder the burden of recycling their waste – Choose What You Read.

They’ve currently set-up libraries at Liverpool Street, Westminster, Waterloo, Euston and Paddington.



We ♡ books!♡ people who♡ books!







Plastic Fingered

7 05 2009

Walking down Oxford Street yesterday i was confronted by two men holding huge inflatable fingers, giving away bloodied, plastic pointers.

On each giant finger was a web address.

Later that day i clicked on the site – a plain white page – brilliant!   What will come next?

  • A teaser campaign over the coming days?  
  • A media splash?  
  • Free gifts for all those with a finger?

Today, fuelled with curiosity, my excited fingers tapped out a slightly different address to the one i thought i’d seen –

“No finger needed! – CornerTape… Absolutely brilliant at helping you to joint tiles like a pro”

These guys were stealth-promoting a Norwegian tape company!  Spreading a buzz about a product that allows you to mastic your bathroom tiles without using a damp finger.  On the site are a list of “Demo Days” where i can watch the product in action – including such cutting-edge locations as ‘Denvale Trade Park’ or the North Circular’s ‘Deacon Estate’.

I’m not sure what’s worse – the fact that they had guys giving out plastic fingers on Oxford Street (the least likely place to find anyone remotely interested) or that i’m actually choosing this as my first trend-spotting subject.

I think this blog is over before it began.

HºtИât ☹

☝fingers and thumbs☟☝fingers and thumbs☟